Creating shareholder value

The company’s brand is the most valuable asset its shareholders own. As such, building brand value must be the board’s key priority.

A strong brand provides a quality guarantee to consumers, allows products and services to carry a commercial value beyond the sum of their parts, makes forecasting easier thereby ensuring greater stability within the business and builds future value.

Andrew Marsden Consulting brings this perspective to the leadership team, placing brand value at the heart of decision-making processes through a combination of immediate action and long-term strategic planning.

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About Andrew

With more than 30 years’ board experience, Andrew is one of the best-known marketers in the UK, a respected chairman, non-executive director, and board advisor. Widely recognised for innovation and creativity he has been awarded the Fellowships of the Chartered Institute of Marketing, the Marketing Society, the Institute of Promotional Marketing and the Royal Society of Arts.

Andrew is a former President of the Marketing Society, member of the ASA’s Expert Panel, Master of the Worshipful Company of Marketors, Chairman of the Institute of Promotional Marketing and Chairman of the Incorporated Society of British Advertisers. He was a member of the Governmental Advisory Committee on Advertising, served as Independent Reviewer in the Armed Forces Communications Capability Review, and chaired The Advertising Standards Authority Code Review and its extension into digital communications. To learn more about Andrew’s contribution to the private, public and third sectors, visit andrewmarsden.london.

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Client list

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Endorsements

“Andrew has a deep understanding of the pub and hospitality industry and the complex business and social environment we operate in. The clarity of his thinking and analysis cuts through to the core of the issues to be resolved, whilst his natural gravitas and engaging manner gets teams to work together in an energetic and productive way to find creative but practical ways to solve them.”

-- Rooney Anand, Chief Executive, Greene King Plc

“We all need Andrew Marsden in our corner. Whatever the business objective or issue Andrew has a unerring eye that lets him see straight to the heart of it and he will quite happily then roll his sleeves up and work with you to find the correct way forward. A truly talented and charismatic man, his enthusiasm, humour and charm make him an absolute pleasure to work with.”

-- Spencer Chambers, CEO of Hofmeister

“I was told that he was the best marketeer in London. Andrew Marsden is probably the best anywhere! He has the talent to bring a diverse team together often with conflicting ideas and create clear strategy. With his help and guidance, he guided the team at Pipers Crisps through the definition of brand identity and a full rebrand. He then went on to provide clear advice. Andrew listens and engages with everyone involved. His input was instrumental to the development and growth of the business. He is also fun to work with!”

-- Alex Albone, CEO Piper’s Crisps

Andrew is one of a very rare breed, the senior marketer with deep experience of operations and finance. Trained in accountancy and having learned his craft at some of the world’s greatest FMCG powerhouses, he combines numeracy, with consumer insight and a deep understanding of the art of the beautifully crafted message. I had the great good fortune to work with Andrew in London and convinced him to take a role as Non-Exec Director of what was then the largest direct and digital agency in the UK, Wunderman. His guidance to the board, to me and to individual directors was invaluable, always bringing the client and consumer perspective into sharp focus.

Having moved client side to Viking Cruises, I asked Andrew to do a review for the owner and board on marketing and guest experience opportunities. As a seasoned cruiser Andrew was well placed to give a full-scale audit of Ship Service, Entertainment and Enrichment, Food & Beverage and all aspects of the journey including advertising. I have not known a business that did not benefit from his critical review and value-added insights.

-- Brendan Tansey, Managing Director, Viking Cruises China
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To learn more about Andrew's  charitable and civic activities,


Visit andrewmarsden.london

Contact me

107 Cheapside

London

EC2V 6DN

United Kingdom

Tel: +44 (0)7808 098224
Email: andrew@andrewmarsdenconsulting.com