Creating shareholder value

The company’s brand is the most valuable asset its shareholders own. As such, building brand value must be the board’s key priority.

A strong brand provides a quality guarantee to consumers, allows products and services to carry a commercial value beyond the sum of their parts, makes forecasting easier thereby ensuring greater stability within the business and builds future value.

Andrew Marsden Consulting brings this perspective to the leadership team, placing brand value at the heart of decision-making processes through a combination of immediate action and long-term strategic planning.

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About Andrew

With more than 30 years’ board experience, Andrew is one of the best-known marketers in the UK, a respected chairman, non-executive director, and board advisor. Widely recognised for innovation and creativity he has been awarded the Fellowships of the Chartered Institute of Marketing, the Marketing Society, the Institute of Promotional Marketing and the Royal Society of Arts.

Andrew is a former President of the Marketing Society, member of the ASA’s Expert Panel, Master of the Worshipful Company of Marketors, Chairman of the Institute of Promotional Marketing and Chairman of the Incorporated Society of British Advertisers. He was a member of the Governmental Advisory Committee on Advertising, served as Independent Reviewer in the Armed Forces Communications Capability Review, and chaired The Advertising Standards Authority Code Review and its extension into digital communications. To learn more about Andrew’s contribution to the private, public and third sectors, visit

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Client list



“I’ve had the pleasure of working with Andrew for a number of years on multiple local and international projects. He can simplify complex brand and business issues and help organisations transform themselves to become more consumer focused and results driven. I would highly recommend Andrew to anyone ready for a no-nonsense approach to improving the bottom line.”

-- Paul Beavis, Managing Director Lanson Champagne International

“In Andrew we found someone with a wealth of experience who is both commercial and client focussed. He helped us to clarify our offer and new business approach and challenged us to address difficult issues when required. As we scaled MMT, Andrew made a significant contribution to the growth we experienced over six years leading up to the sale of the business, and the subsequent onboarding into the new parent company. He is a warm, authentic, and personable character who develops effective relationships and cares about the people and the business. He is supportive of the team and coaches their success.”

-- Ben Rudman, CEO MMT

“He uniquely blends a highly personable and warm approach with, when needed, difficult and candid counsel - which makes Andrew essential to our business and, quite simply, one of the industry’s most authentic, truly trusted and highly valued consultants.”

-- James Kelliher, CEO Whiteoaks International

“Andrew believes that great companies are formed by great teams. He is exceptionally astute at determining the dynamics, capabilities, and effectiveness of individual team members as well as the team. He will help a leadership team to better understand their own effectiveness and identify approaches to improve their individual and combined performance. He achieves this with an infectious enthusiasm and warmth that disguises his sharp intellect and vast commercial experience at board level.”

-- Tim​ Parfitt, CEO Netcel

“Andrew is someone you can trust to get things done. His energy is palpable and infectious. He is focused and brings real clarity to complex situations.”

-- Keith Weed, Marketing Director of Unilever

“Andrew Marsden brought his UK wide and international experience to Marie Curie, demonstrating a knowledge and understanding of the needs of our business and always being focussed on our beneficiaries now and in the future.”

-- Dr Jane Collins, Chief Executive, Marie Curie

To learn more about Andrew's  charitable and civic activities,


Contact me

107 Cheapside



United Kingdom

Tel: +44 (0)7808 098224